In this era of the 21st century, children from their very childhood become tech-savvy. Artificial intelligence is now not only ruling the world of the youngsters but also the adults are getting influenced by it. SEO and Google Voice Search or Search by Voice, are very familiar terms that most of the people know about.
About Google Voice Search:
Google Voice Search or Search by Voice is a product of Google that allows the user to search in Google by speaking on a mobile phone or computer instead of typing. Google Voice Search is initially named as Voice Action which allows speech command feature to an Android phone. While, on the other hand, there is another process known as Search Engine Optimization.
About Search Engine Optimization:
Search Engine Optimization or popularly known as SEO is a process to increase the quality and quantity of website traffic. We can easily do that by increasing visibility of a website or a webpage to a particular user of a web search engine. It generally may target different kinds of search, such as image search, video search, academic search, etc. This kind of website may involve editing and adding its content, modifying HTML, and associate its coding to increase the relevance of some specific keywords.
Beneficial effects of Voice Search:
- It is the mobile voice search habits that help the voice search to be used in the easy go. It is like the relevance between local SEO and hyper-local optimization. People are also implementing now TV Stick using voice search and many more.
- Voice search is gradually becoming better at correcting errors and predicting more correctly as the users’ queries. These queries are getting more complicated, but still, they are bringing it down to simpler forms.
- As the technologies are getting more advanced, we are getting more inclined towards the virtual assistance provided by the Digital Assistants. They will eventually make our lives easier and comfortable using the internet.
Is Google Voice Search really dominating over SEO?
Voice Query refers to searching or asking a question to Google directly through your voice and not by typing. This technique has been around for longer than you can imagine. But we came to know about it much later as the user-friendly smartphones enabled us to use the feature more feasibly. The personal digital assistants like Siri and Alexa become more sophisticated as they are very much fluent with word and speech recognition. For all these facilities, consumers are becoming more and more reliant and dependent on voice search for their online search needs.
What are the Shortfalls of Traditional SEO
Predictability of The Search
Search behaviors are becoming less predictable as it is very easy to predict the terms when people type the keywords. And that is why people opt to list fewer words as possible, and so people started to make fewer queries. Google Voice search is enabling to search in less predictable ways. However, the ease of the voice search technique makes searching more frequent. And in order to keep up with that, we need to think of all the questions that might be asked verbally by the people instead of typing. You also need to think about satisfying their points of curiosity that they might address.
The conventional and orthodox way of using keywords have been on its way out as Google does not provide direct keyword ranking data anymore. And that is why the majority of queries are context-based instead of being based on specific wordings. On the other hand, google voice search is accelerating the searches and results on the basis of context. Hence, we can understand that specific keyword research and keyword inclusion are becoming less relevant.
Search Engine Rank Page or SERP
Users are now able to perform searches and get answers without referring to the screens, because of Search Engine Result Pages or SERPs. These SEO tactics have revolved around claiming some particular territories within these SERPs. As you occupy a higher rank in SERPs, the success rate will also gradually increase, as the chances of both are correlated.
Benefit of Rich Answers
There are extra benefits for the rich answers as they are becoming more popular in conventional searches. Gradually they will also start to become more popular in the voice searches as well. But have you ever wondered why they are so popular? They provide concise information to the queries directly, rather than lengthening it by forwarding it to the separate hundred results. If these answers are given conversationally rather than on screen, this lowers the bounce rate.
Google voice search is getting popular day by day. Soon, it will have more impact on website traffic than traditional SEO. But till then, traditional SEO will be necessary for guiding the traffic to any website. Even when voice search will take over the search engine, traditional SEO will still be valid. For any website Voice, Search Optimisation and Search Engine Optimization should go hand in hand.